Acquired my MBA and BBA degree with Marketing Specialisation. Received my doctoral degree in the field of Marketing and in the area of Consumer Behaviour from Sardar Patel University, Vallabh Vidhyanagar. Having 10.5 years of permanent teaching experience at BBA level. Cleared UGC NET examination in Management subject twice. I am having keen interest in Marketing and allied subject areas. Consumer Behaviour and Cognitive Dissonance are my interest areas.
Marketing Management, Consumer Behaviour, Cognitive Dissonance, Services Management, Marketing Research, Statistical packages like SPSS and AMOS